Shut down · 2026Wardro8e: AI Fashion Discovery
Killed on the evidence, then ten customer calls before writing a line of the next thing.

Niket Shah
Tech Lead at ByteHint · Ahmedabad, India
Tech Lead at ByteHint. Four years across desktop software, a CLIP-based recommender, permission-aware search infrastructure, and a company I founded and closed myself. Five hackathon wins somewhere in there.
Scri8e is permission-aware search across Slack, Notion and Drive. Ten customer discovery calls before the first line of code. Deployed, no revenue yet.
How this usually starts
Scoping and product calls come first, because most of the failed projects I have seen were mis-scoped rather than mis-coded. Then the architecture, the code, and whoever has to pick up the phone when it breaks at 2am, which is usually me.
A client came to me wanting a developer. Two calls in it was clear the build was not the problem. What they had worked fine. Nobody knew it existed. I told them to put the budget into marketing and come back if that changed anything.
That was comfortable money for straightforward work and I turned it down. Six months of me adding features nobody had asked for would have cost them a great deal more than one honest conversation did.
The consulting is the part I care about. What belongs in the first version and what can wait. Whether a feature is load-bearing or just there because a competitor shipped one. How the thing reaches people once it works. I will argue with you about all of it, which is the opposite of what you get from someone billing hourly.
Selected work
Right now
At ByteHint
Technical direction, sprints, releases, and the argument about what we are not building this quarter.
Building
Scri8e. Customer discovery is done, the multi-connect architecture and the integration harness are in, and the connectors are the current work.
Still chewing on
Building the hard part of Wardro8e first and testing whether anyone would pay far too late. I ran ten customer calls before writing a line of Scri8e.
Range
Desktop software, a CLIP recommender, permission-aware search, storefronts, and whatever a hackathon threw at me that weekend.

Ask about anything on this page, or tell me what you are working on.
Ahmedabad, India · 4+ years shipping · Press / to jump anywhere
Product and engineering · Tech Lead at ByteHint · 5x hackathon winner
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